SGDM Approach to Strategic Marketing

The SGDM Strategic Marketing Process (SSMP) places a strong emphasis on analysis and planning. The following diagram depicts each of the four elements that comprise the SSMP process along with their interrelationship. From this diagram, it’s easy to see the interrelationship of process steps – how one feeds the next. In addition, since the SSMP is tightly coupled with continuous improvement, key metrics and measurements are monitored throughout the marketing process to ensure successful end results.

The SSMP process of strategic marketing begins with Analysis. It’s during this step that we analyze key market drivers that shape positioning, messaging, and drive the development of a comprehensive marketing plan. Following this, it’s during the Planning step where a detailed marketing plan and budget is developed. This plan defines all necessary marketing activities that are required to assist Sales, generate leads, and build awareness. Additionally, key marketing materials and sales tools are developed in preparation for marketing and sales initiatives.

Finally, during the Execution and Measurement steps, previously defined marketing activities are deployed and measured. Regular and frequent measurement against metrics assures a model of continuous improvement is established so that course corrections are easily made.