The Need for Strategic Marketing

Today’s independent software vendors (ISV’s) face a tremendous number of marketing challenges. Economic pressures are forcing customers to be more selective in their software purchases. Words like “compelling event” and “hard-ROI” are key watchwords in IT sales cycles.

More than ever before, strategic understanding of the market into which you sell is essential to the success of your company. Because first impressions are lasting impressions, it’s imperative that you understand your market, your competition, and your customers -- even better than they understand themselves.

Understanding your competition, positioning your product, developing a compelling value proposition, and formulating a clearly defined marketing plan are just some of the essential elements that formulate a strategic marketing approach. When combined with effective marketing plan execution -- market awareness, customer interest, new leads, and new revenue soon follow.

SGDM Partners understands this like no other service company. Leveraging our skills and experience, SGDM Partners has formulated a rigorous and repeatable four-step approach to strategic marketing. Not surprisingly, we call this the SGDM Strategic Marketing Process, or SSMP for short.

Developed upon industry-accepted principles of continuous improvement, the SSMP incorporates four simple yet effective process elements that include: Analysis, Planning, Execution, and Measurement. And because this approach is tightly integrated with continuous improvement ideology, it’s flexible and allows for fast and easy adaptation to today’s rapidly changing software market.

To learn more about the SGDM Strategic Marketing Process <click here>.