Corporate Biographies

Dustin McNabb
Founder and Executive Consultant
SGDM Partners

Dustin McNabb is a successful marketing executive with over 20 years of combined software marketing, professional services, and R&D experience. Mr. McNabb’s comprehensive marketing experience has covered all facets of product marketing, marketing communications, product management, and business development.

In his most recent position as Vice-President of Marketing at netForensics, Mr. McNabb was responsible for worldwide marketing and product management for the netForensics’ Security Information Management product line. Leading overall marketing, product and sales support initiatives; he focused on introducing new strategic concepts to further strengthen the netForensics market leadership position. As a result of his efforts, netForensics has consistently been ranked as one of the top ISV’s in the security management space. Just as compelling, Mr. McNabb’s work contributed to over 50% year-to-year revenue growth and produced numerous product and corporate awards.

Prior to joining netForensics, Mr. McNabb held executive management positions in Marketing, Development, Professional Services, and R&D for such companies as IBM, Fujitsu, and Computer Associates. Because of his in-depth technical experience – particularly in the areas of database, systems, network, and security management, Mr. McNabb is able to help companies successfully bridge the gap often created between software technology and corporate business needs.

Dustin holds a Bachelor of Science degree in Math and Computer Science from the University of California, Los Angeles

Pamela Casale
Founder
Clear Thinking

Pamela Casale founded Clear Thinking after 20 years as a market strategist for large and small information technology organizations. Her experience with companies seeking customers, building new products or developing distribution strategies uncovered a fundamental obstacle to success – the inability to think clearly about the company’s value proposition as seen by the customer. Using a variety of techniques, Casale helps her clients strip away assumptions, suppositions and educated guesses to get to the facts. When these facts are applied to market planning, product development, pricing or sales training the result is accurate product description, more effective communication, targeted product development, and more focused distribution strategy. Clear Thinking helps companies build products that customers want to buy, at the right price, sold by the right channel and positioned by effective messaging in the market.

Ms. Casale began her career at Xerox Corporation in sales and then sales management. She moved into the high tech arena at Legent Corporation, a half billion-dollar enterprise software company later acquired by Computer Associates. She has held senior executive positions with Baan Company, an ERP, CRM and Supply Chain application company; Merant Software, a leading provider of software development and management tools and services; Sterling Software, an enterprise management company also acquired by Computer Associates, and MAXM Systems a start up acquired by Boole & Babbage whose products are sold today by BMC Software.

Since beginning Clear Thinking Ms. Casale has worked with a variety of IT companies with diverse product offerings including high speed intelligent messaging; remote storage and file transfer; network management; enterprise service assurance; security tools and security management software. In addition to her skills as a market strategist, Ms. Casale is technically intuitive, understands development process and engineering techniques, and is especially strong in product management, product launch and sales readiness. Using her combined experience, Ms. Casale has developed a unique approach that ensures successful product delivery strategically aligned with business objectives.

Ms. Casale resides in Warrenton, Virginia, serves on several community action boards, chairs the Executive Women group of Women in Technology DC area, and acts as an advisor to several high tech companies in the area.

Brian Koma
Executive Consultant

Brian Koma is a skilled marketing strategist with a successful track record in achieving market differentiation and sustainable growth for a wide variety of companies and technologies. He brings a hands-on approach to product packaging, positioning and sales integration and he has broken new ground in the use of leading edge marketing techniques, including market demand gap analysis, quantitative research and lead generation programs.

Brian’s major achievements include: developing and executing innovative go-to-market programs for Amteva (sold to Cisco for $160 million); creating product positioning programs for Softworks (sold to EMC for $60 million); developing and executing lead generation programs for Convera; Hughes Software Systems; Tandberg and netForensics; conducting qualitative and quantitative research programs for ACS, Aperture Technologies, Brainbench and Landmark Systems; as well as creation of the market-leading Data Center Institute.

Brian has led the global marketing activities for top-ten software maker Legent Corporation's $350 million Enterprise Systems Management division, served as Director of Marketing for The Genix Group, a $100 million computer services outsourcing firm that is now a unit of ACS Corporation and spent five years at one of the world’s largest public relations firms.