Client Success Stories

The Challenge: This mid-Atlantic based company is the leading provider of BSM software that monitors, manages and reports on technology and the business services it impacts – in order to reduce IT operational costs and improve service levels.

Anytime complex technology is introduced into the marketplace there’s always a challenge to create specific messaging that will not only resonate with potential customers, but will also bridge the gap between IT technology and key customer business drivers.

The Solution: The consultants at SGDM Partners not only understand marketing; they understand software technology as well. For this reason, we are able to quickly grasp technology concepts and translate them into business value messages that resonate with customers. In this case, SGDM Partners took a suite of complex technologies and professional services and translated them into marketing and sales tools that were easy for the executives and sales team alike to articulate to their customers.

The Company: Software Security Startup Company

The Challenge: This Independent Software Vendor (ISV) sells a suite of products targeted at what Gartner refers to as the mobile data protection market. Within this market, vendors provide critical security capabilities aimed at data encryption and password protection – considered by many as the first line of defense for data on mobile devices such as PDA’s and mobile laptops.

The challenges faced by this company were numerous. First and foremost was the competition. With a variety of competitors in this market space it was crucial for this company to better position itself against its competition – otherwise, it would become another “me too” security provider. More importantly, was the key requirement to reach a higher audience within the enterprise – to become an enterprise solution – not just another software tool.

The Solution: SGDM consultants were brought in to understand existing product positioning and messaging, analyze key competition, and create new positioning, messaging, and product packaging that would allow this ISV to clearly differentiate itself against its competition and reach higher “C” level buyers within the enterprise.